Joseph Everett Grgic

Bio

Senior product designer and UX researcher with experience at Google, Meta, Allstate and Cigna, now designing for AI and building my own products through my studio, vraifactors. I combine cognitive psychology, human factors engineering and applied AI to design systems where cognitive load and mental models are critical, delivering measurable outcomes across usability, engagement and adoption.

Through my studio, vraifactors, I design and build AI products end to end — research, interaction design, and code. tauthinking.com makes AI use in student work visible to teachers, pairing a four-dimension agency framework with turn-level pattern detection; it is in pilot with two US schools. vraifrench.com gives French learners immediate, specific pronunciation feedback, built on production-effect and motor-learning research; it is in pilot with an instructor and their students. Both treat observability, directability, and human authority as structural requirements rather than features.

Approach

• 01

  Applying human factors science to interface design

• 02

  Prioritizing ethical strategy that balances business objectives with transparent, respectful user experiences

• 03

  Drawing on international tech experience while building presence in the European market

Expertise

Experience

14+ years working with:

Education & Background