Joseph Everett Grgic

Bio

Senior UX Professional and Human Factors specialist with extensive experience at major tech companies. Positioned at the intersection of cognitive psychology and product strategy, engineering the mental models that make products work.

Research on trust and confidence between humans and AI systems. Applies CASA (Computers Are Social Actors) paradigm to explore how design cues influence user perception of AI.

Approach

• 01

  Applying human factors science to interface design

• 02

  Prioritizing ethical strategy that balances business objectives with transparent, respectful user experiences

• 03

  Drawing on international tech experience while building presence in the European market

Expertise

Experience

14 years working with:

Education & Background