Senior UX Designer & Researcher · M.S. Human Factors · 14 years · Marseille
Designing systems
people trust.
I apply human factors methodology to the full design cycle — research, architecture, and interaction design — for teams building complex digital systems at scale.
Allstate Design + Research
Apple / Google Pay Integration
Led third-party wallet payment integration using behavioral economics principles. Ensured smooth adoption while protecting transaction trust signals.
92% transaction success · 85% user confidence (6/7) · 50% less steps · 25% expected time reduction · <3 months MVP
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McDonald's Design + Research
Account-Based Ordering
Led cross-functional team to design an omni-channel ordering system integrating loyalty and payments across mobile and in-store.
Global mobile app · loyalty integration
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Verizon Design + Research
Carrier Switch Flow Optimization
Audited the existing carrier switch flow for efficiency gaps, then redesigned it in close collaboration with legal teams to balance conversion goals with regulatory viability — reducing unique pages by 66%.
–66% pages · higher conversion
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SFI Email Capture Adoption
Meta · Seller Funded Initiatives
Identified seller hesitations via moderated testing to improve email capture adoption. Insights drove feature adoption improvements
Commerce Manager Usability Benchmark
Meta · Commerce Manager
Findability flagged as top issue for 52% of sellers via unmoderated testing. Prioritized IA/UI redesign to improve task completion and seller spend
Hedwig Notification Framework
Google · Ads Platform
Established urgency hierarchy balancing alert prominence with workflow continuity for advertiser trust. Balanced alert visibility with workflow continuity
Google Design + Research
Editor Ads Tool Redesign
Strategic redesign reducing cognitive working load, aligning with M2 design system, and improving efficiency via task-flow optimization and phased rollout.
Redesigned tool aligned with M2 design system
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Cigna Design + Research
Self-Service Data Visualization
Led stakeholder discovery to surface critical metrics and reporting needs, then translated those mental models into an intuitive self-service dashboard accessible to users at every skill level.
Self-service dashboard implementation
View case study →AI & Agentic Systems
Mar 2026The Efficiency Metric: Why AI Should Be Measured by Human Decision-Making
Why the DOGE-style automation experiment reveals the true cost of stripping human judgment from AI systems.
The Unseen Hand: From Autonomous Shadow to Collaborative Partner
Why the future of service design is coactive, not just proactive.
The Agentic Architecture: Service Design as the Foundation for Successful AI Integration
Why Human Factors is the critical link in successful AI implementation across MedTech and Logistics.
The Coactive Author: My Framework for AI-Augmented Research
How I use AI as a collaborative intelligence partner while keeping the core thinking entirely my own.
Human Factors & Cognition
Feb 2026The Compliance Bridge: Designing Beyond the Halo Effect of Agentic AI
Replacing automation bias with calibrated human intuition in AI interfaces.
The Velocity of Doubt: A Perspective on the AI Multiplier
How AI destroys trust calibration and what verifiable interface design can do about it.
AI in UX Research: Supercharging Insights While Navigating the Nuances
Why AI is a co-pilot not a captain — and how to deploy it without losing the soul of research.