Case Studies

Allstate

Apple / Google Pay Integration

Led third-party wallet payment integration using behavioral economics principles. Ensured smooth adoption while protecting transaction trust signals.

+25% payment rate · 90% transaction success

McDonald's

Account-Based Ordering

Led cross-functional team to design an omni-channel ordering system integrating loyalty and payments across mobile and in-store.

Global mobile app · loyalty integration

Verizon

Carrier Switch Flow Optimization

Audited the existing carrier switch flow for efficiency gaps, then redesigned it in close collaboration with legal teams to balance conversion goals with regulatory viability — reducing unique pages by 66%.

–66% pages · higher conversion

Meta · Seller Funded Initiatives

SFI Email Capture Adoption

Identified seller hesitations via moderated testing.

Meta · Commerce Manager

Commerce Manager Usability Benchmark

Findability flagged as top issue for 52% of sellers.

Google · Ads Platform

Hedwig Notification Framework

Established urgency hierarchy balancing alert prominence with workflow continuity for advertiser trust.

Google

Editor Ads Tool Redesign

Strategic redesign reducing cognitive working load, aligning with M2 design system, and improving efficiency via task-flow optimization and phased rollout.

Cigna

Self-Service Data Visualization

Led stakeholder discovery to surface critical metrics and reporting needs, then translated those mental models into an intuitive self-service dashboard accessible to users at every skill level.